Why should I buy from you?
Have you ever wondered how a small company survives in the world of “Big Box” stores, billion-dollar corporations and multi-store companies? It is a dilemma many small companies face every day. How is it done? Good question!
SIM Supply has what it calls the 3 R advantage.
Reaction:
- Small companies have shorter response times to customer complaints or issues.
- Small companies do not have to go through a chain of command before a decision is made to correct a problem.
- Small companies can immediately go to “the top” and provide a resolution.
- Small companies answer the phone “live” during hours and can be reached after hours if there are concerns or emergencies.
- Small companies will personally contact customers by phone first rather than rely on email to address problems or concerns.
- Small companies will go to great lengths to obtain a needed product for a customer. Often, personnel will locate the product, retrieve and deliver in a matter of hours.
- Small companies can control inventory by immediately reacting to changing markets or customer’s needs.
Resourceful:
- Small companies by nature find solutions quicker and will do whatever it takes to get things done.
- Small companies never stop looking for the “best deal” or how to solve a problem. Creativity becomes their niche.
- Small companies cross-train employees which minimizes wait time for customers.
- Small companies have multiple plans in place and can switch gears relatively fast.
Relationships:
- Small companies make it a priority actively build long-term relationships to support customers through every step of the decision making and buying process.
- Small companies can meet with the customer more frequently, so they understand the needs and possible roadblocks the customer may encounter.
- Small companies build relationships outside of the business. Often small businesses are the engine that drives a community.
- Small companies not only develop relationships with customers, but they also establish relationships with large companies. They are very good at networking. Small companies work with several large companies to deliver that “hard to find” product to the end customer. Small companies become a liaison in many transactions.
Small companies have been the backbone of the U.S for centuries. Service, quality, and value are what makes a small business thrive. They are sincere. They are transparent. They still believe in a handshake.
“ Success Isn’t Just About What You Accomplish In Your Life It’s About What You Inspire Others To Do.” – Unknown
